Our Broker/Dealer

Why Commonwealth?
By federal regulation, all investment professionals must be affiliated with a broker/dealer; however, the firm I choose to affiliate with is completely up to me. Of the many good independent broker/dealers from which to choose, we believe that our partnership with Commonwealth Financial Network® says a lot about our firm and what makes us different from other independent representatives.

A full selection of wealth management choices
Working with an independent broker/dealer means that we can select any asset we need to help you achieve your financial goals. At some brokerage firms, brokers don’t always have that freedom of choice. For the most part, they must sell what the firm tells them to sell.

Commonwealth was founded in 1979 as an independent broker/dealer by Joseph Deitch. Joe, then a representative at an insurance company, asked himself how a firm could ask its representatives to promote the firm’s own brand of investment products to their clients and still ensure that those clients were getting objective advice. He realized there had to be a better way. And there was—he created Commonwealth.

Award-winning service
Commonwealth Financial Network has won Investment Advisor magazine’s Broker/Dealer of the Year award nine times, which is just one source of proof that Commonwealth is committed to providing its representatives with world-class service. It’s that world-class service that allows us to spend the bulk of our time focused on our clients, not on administrative work.

While the role of the independent broker/dealer goes largely unnoticed by clients, there are subtle and important differences among them that can offer you insight when evaluating a financial professional to help you pursue your financial goals.

Questions to ask any financial professional:

Whom do you report to?
Only financial professionals working with an independent broker/dealer can truly say they report to their clients. Other professionals report to a sales manager who sets specific targets for sales to existing clients. How will you ever know if the recommendations provided to you by such an individual are geared to your goals or to other factors? A trusted financial professional with an independent firm can be driven by what is best for his client. Often brokers are driven by what is best for their firm.

Do you make more money when you sell a product developed by your firm?
It’s not uncommon for a broker to receive additional financial incentives to push his or her firm’s own products. In fact, certain investment firms will not even carry the competitors’ products, regardless of how well they perform. Rather, they offer “suitable substitutes.” We don’t have such concerns as Commonwealth has no proprietary products. We find quality wealth management techniques and bring those to our clients.

Our Broker/Dealer

Our Broker/Dealer

What is a Registered Investment Adviser–broker/dealer?
A Registered Investment Adviser–broker/dealer is a company that a registered investment professional is required to affiliate with in order to buy and sell investment products on behalf of investors. The Securities and Exchange Commission (SEC) delegates the supervision of financial advisors to the Financial Industry Regulatory Authority (FINRA). FINRA, in turn, requires us to choose a broker/dealer to partner with on your behalf.

Why Commonwealth Financial Network®?
As the nation’s largest privately held Registered Investment Adviser–independent broker/dealer with $1.233 billion in annual revenues*, Commonwealth has the scale, stability, and resources to help us deliver the solutions our clients need. With a staff of more than 850, Commonwealth helps approximately 1,778 independent advisors* serve their clients and manage total account assets of approximately $156 billion.*

The fact that we’ve chosen to work with Commonwealth means that our firm remains independent and free to act in your best interest, without any pressure to promote proprietary products or strategies. It’s a model that differs from that of some other, larger financial firms whose financial representatives are accountable not just to their clients, but also to the parent company that employs them.

Commonwealth is also independently owned and managed, which means the firm retains the freedom to allocate resources where they’re needed and to act in the best interests of its financial advisors and their clients—not shareholders.

How Commonwealth helps us help you
Commonwealth goes far beyond what’s required of a broker/dealer; the entire organization is built around doing whatever it takes to satisfy not only the advisors who work with the firm, but the clients of those advisors as well. It’s that infrastructure—and the always expanding wealth of resources it provides—that makes it easier for our firm to provide you with the best possible guidance and the prompt, personal service you expect and deserve.

  • Investment choice. Commonwealth offers us robust, independent market research and a wide universe of third-party investment options—from individual stocks and bonds to mutual funds, exchange-traded funds, alternative investments, managed accounts, and retirement plans. Our access to Commonwealth’s expert, impartial guidance and a diverse range of products helps ensure that we remain free to operate in your best interest and to make recommendations based on your financial objectives, personal investment style, and risk tolerance.

  • Service. The firm's advisor-to-staff ratio is one of the best in the industry. This means staff members answer our calls promptly, execute transactions quickly and accurately, and, in general, offer our firm the same first-class treatment we strive to give you.

  • Technology. Commonwealth's technology platform is a critical component in our ability to provide you with first-class service and support. Its integrated web-based systems allow us to more efficiently manage your portfolio and your overall financial picture.

  • Security. Commonwealth is second to none in its commitment to safeguarding your privacy and ensuring that your investment data remains secure. From encryption standards to disaster recovery plans and other measures the firm employs, we are confident that the information our clients entrust us with will remain secure.

Committed to helping those in need
Commonwealth’s commitment to service does not end with its advisors and their clients. For more than three decades, the firm has been dedicated to serving the communities where its employees and affiliated advisors work, live, and visit. Commonwealth Cares, a 501(c)(3) charity, was formed in 2010 to maximize the impact of those efforts. The foundation’s mission is to provide contributions of time, talent, and financial support to a wide range of philanthropic efforts aimed at relieving human suffering, promoting social and economic growth, and sustaining and protecting our planet’s resources. That kind of dedication to the greater good is just one more reason we’re proud to be affiliated with Commonwealth.

If you'd like to know more
We'd be glad to talk with you further or answer any questions you may have about our affiliation with Commonwealth. Please feel free to give us a call.


*As of 12/31/17